In line with the strategy, the interventions being made by PGJDC are having a significant impact on the development of Gems & Jewellery Industry of Pakistan. The company is acting as a platform for the local talent and creativity to flourish. Continuous reinforcement of Gems and Jewellery Pakistan as a brand has transformed Pakistan’s position in the international as well as domestic market.
In continuation to its Marketing/Branding efforts, for the first time in the history of the Country, PGJDC has most successfully organized a grand event of international standard, “Pakistan international Gems & Jewellery Exhibition – PIGJE 2012”. It was a four day extravaganza from June 7 – 10 2012, showcasing the best of Pakistan’s Gems & Jewellery products, both traditional and contemporary class.
The Event highlighted Pakistani gems and jewellery products in the most versatile manner where the international buyers were introduced to the rich Pakistani market. PIGJE focused on providing a lucrative platform to the thriving Gems & Jewellery sector of the country. Enabling environment was created both for local and international traders to interact and promote business. Jewellers, gem dealers and manufacturers of Gem & Jewellery related machinery, tools, equipment and accessories also displayed their products during the Show.
Through the development of B2B linkages with the international buyers, the Exhibition is poised to be one of the major contributors to increase export earnings of the Country, targeted to U.S. Dollars 1.5 billion by 2017.
The Honorable Prime Minister Islamic Republic of Pakistan inaugurated the Event and extended his full support for PGJDC and specifically for the Gems & jewellery sector of Pakistan. A total of 55 foreign buyers and representatives of trade bodies/associations from India, U.A.E, U.K, Sri Lanka, USA, Hong Kong and France graced the event with their presence. A twenty member delegation from Gems & Jewellery Export Promotion Council of India also attended the Event and shared their knowledge and experiences with the Pakistani Sector.
The Exhibition also encompassed a Seminar where world renowned speakers on Gems & Jewellery including Mr. Jean Claude Michelou – Vice President International Colored Gemstone Association “ICA” and other Gems & Jewellery Consultants imparted highly technical information and shared their experiences with the audience.